what's the on-board entertainment?

The on-board entertainmenttypically refers to connecting the smartphones, tablets, and laptops to the internet services through cellular data, Wi-Fi, or satellite networks on various transportation or travelling modes. As an emerging trend, the on-board entertainment in railways, airplanes, ships, and other mode of transports provides many major benefits to the providers as well as customers. In addition, liberalization of transportation in the emerging markets and increase in investment of maritime, aviation, and railway sector in on-board entertainment technology are the major factors fueling the on-board entertainment market demand. Also, industries are using on-board entertainment for various applications such as, providing on air entertainment through satellite to passengers for communication and connecting with people on ground, entertainment, and others. The global on-board entertainment market size was valued at $12,811.0 million in 2017 and is projected to reach $ 36,842.3 million by 2025, growing at a CAGR of 14.3% from 2018 to 2025. The entertainment segment dominated the on-board entertainment market share in 2017 and is expected to continue this trend during the forecast period, due to increase in IT investment in aviation, maritime, and railways by government organizations and several other companies. In addition, increase in demand for live streaming videos and rise in use of social media apps are also the major factors driving the growth of this segment. The ground to air segment dominated the overall on-board entertainment market in 2017 and is expected to remain dominant during the forecast period, due to significant growth and adoption of wireless communication technologies such as 4G LTE, and expected launch of 5G are the major factors fueling the market growth. On the contrary, the satellite segment is also expected to grow at a rapid pace throughout the forecast years.